An AirTag-Compatible Watch
Let your child learn to tell the time with a classic wristwatch designed just for kids. The back features a hidden compartment for an AirTag, allowing you to keep track of your child’s location.
A classic analog watch
Cooci is an analog watch with a hidden AirTag compartment on the back.
Cooci is not a communication device, but rather a complement to Startphone-certified phones that do not offer tracking capabilities – or for children who don’t need their own phone just yet.
Cooci ships across Europe, and you can click the link below to claim a 10% discount.
Two colors:
Cooci is available in green/yellow or purple/yellow.
Screen-free
For many families, a phone-watch feels unnecessary before the need for a personal phone has arrived.
At the same time, some families use an AirTag in their child’s backpack but wish there was a simpler, more seamless solution.
That’s where Cooci comes in as the perfect alternative!
Distraction-free
Many children get distracted by smartwatches that beep or light up when they are trying to focus on other activities.
For many parents, a completely silent, analog watch is exactly what they want for their kids.
AirTag Compatible
- As a parent, you will need an iPhone to track the location of an AirTag.
- AirTag is sold separately (available at Apple Stores) and fits into the pocket on the back of the Cooci watch.
Startphone Certification
Cooci is Startphone-certified since June 2026.
The Story
Cooci was founded in Stockholm in 2025 by Yasemin, with the mission to give her daughter more freedom.
It all started when Yasemin’s daughter was about to begin school. Yasemin didn’t want to give her a smartwatch – she simply wanted to know where she was. That is how the idea for Cooci was born.
”Parents should delay children’s entry into round‑the‑clock internet access by giving only basic phones … Let kids get through the most vulnerable period of brain development before connecting them to a firehose of social comparison and algorithmically chosen influencers.”
Jonathan Haidt
Professor, Social Psychologist, and Author